Struggling with Empty Tables?
Here’s How to Fill Your Restaurant with Pre-Booked Event Leads—Guaranteed.
(And How You Can Do the Same Without Expensive Ads or Discounting Your Menu)
Navigator Tap Room, a unique self-pour taproom in Chicago, saw early success from 2017 to 2020, drawing in a crowd that loved their innovative approach to craft drinks. However, after the pandemic, their organic customer base started to drop by 10-25%, leading to unpredictable revenue and slow nights.
The Solution: A Systematic Approach to Bookings
Instead of relying on luck, Navigator Tap Room invested in a direct marketing strategy targeting group reservations, corporate events, and private parties. They partnered with a specialized marketing firm that focused on personalized outreach—a method proven to increase event bookings without requiring ad spend.
The Results? More Reservations. Less Stress.
✅ Increased Event Bookings: They secured multiple
high-ticket private reservations per month.
✅ Consistent Revenue Growth: Instead of relying on random walk-ins, they built a pipeline of pre-booked guests.
✅Sustained Business Growth: This strategy paid for itself and continues to bring in new customers and repeat business
Struggle to keep restaurant profitable during off-peak hours.
Relying on random social media posts or sporadic promotions.
Lack of clear processes and systems for managing operations, leading to inconsistencies.